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About Us

About Great Plains
Great Plains Annuity and Life Marketing is 100% independently owned. From our inception, we have been concerned with the industry trend of once-independent annuity and life brokerage firms becoming captive to insurance carriers or entities with specific sales agendas. We believe producers, and their clients, are best served when the sales process focuses on their needs and not the marketing organization’s ownership. Our case development and sales specialists transparently reflect this attitude: we want the advisor and their client to utilize the product and underwriting carrier that best fits their needs and goals, not ours.

We offer insurance and annuity advisors access to more than 60 annuity and life insurance carriers and hundreds of products. Our success is measured in helping producers better serve their clients with the best concepts, strategies and products available in the marketplace today.

While we are a resource for premium products and services, Great Plains Annuity and Life Marketing (GPALM) is the sum of the relationships we’ve developed in our staff’s combined 250-plus years of industry experience. We connect producers with the people and tools they need to excel, and our experience and resources create excellence.

GPALM Staff
Our excellent and reliable service starts with the personal touch of our staff.

Our Service Commitment
The core of Great Plains Annuity and Life Marketing is our people whose efficiency and knowledge provide a committed front line for our agents who conduct business with us. Our principal, Rich, has nearly 21 years of experience in this industry. Our staff has over 120 years of combined experience. We are 100% Independently Owned, and our commitment is to work for our agents. It shows in all we do.

Rich Hellerich
Principal, Marketing
rich@gpam.biz
 
Robb Edwards
Principal, Marketing
robb@gpam.biz

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